About the role
Account Director – Social Commerce / Paid Social London (4 days in-office) | £75,000–£85,000 + extras
We’re partnering with a fast-growing social commerce business helping brands succeed on platforms like TikTok Shop - managing everything from creative content to live shopping, logistics, and performance. They’ve scaled to 30+ people in just 18 months and are now looking for an Account Director to bring structure, leadership, and commercial focus to their client team.
You’ll take ownership of a group of brand accounts, lead a team of Account Managers and Senior Account Managers, and create the frameworks that keep delivery consistent as they grow.
Lead a team of AMs/SAMs - setting direction, developing talent, and ensuring strong client outcomes.
Oversee performance across multiple accounts, reporting on ROI and commercial growth.
Act as the senior escalation point for clients - solving problems, shaping strategy, and building long-term relationships.
Collaborate with leadership on how account management scales across the business.
Experience at Account Director level within a digital, paid social, or eCommerce-focused agency.
Strong commercial mindset - comfortable discussing ROI, margins, and P&L.
Confident managing senior client relationships and steering high-value accounts.
Able to bring process, polish, and accountability to a young, ambitious team.
The team is smart, collaborative, and driven - now they’re ready for someone who can raise the bar and help them scale sustainably.
If you’re a commercially minded AD who thrives in performance-led environments and wants to help shape a growing agency from the inside, this is a brilliant opportunity to make an impact!
Propel is committed to building diverse teams where everyone belongs. We partner with organisations committed to workplace diversity and evaluate talent purely on merit. We welcome candidates from all backgrounds and provide equal opportunities regardless of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, or disability status.
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