Subscription Marketing Manager - Hubspot

Subscription Marketing Manager

London - Hybrid
Salary: £45,000-£50,000
Hours: Monday-Friday, 9:00am-5:00pm

An established and growing B2B publishing and information business, operating since 2011 and specialising in the financial services sector.
The business operates four specialist publications, alongside a subscription-based database product and a portfolio of industry events. With a team of around 45 people, the organisation has built a strong reputation within its specialist markets and has a long-standing, collaborative culture.
The business is now investing further in its subscription proposition and CRM capability, having recently implemented HubSpot. As part of this development, they are looking to appoint a Subscription Marketing Manager to take ownership of marketing activity across their subscription products.

Duties:

• Develop and deliver the subscription marketing strategy across multiple specialist publications and products.
• Increase the volume and quality of subscription trials generated through proactive marketing activity.
• Develop campaigns and customer journeys to nurture prospects from initial trial through to conversion.
• Improve engagement with existing subscribers and identify opportunities to increase product usage and value.
• Develop targeted campai...