Business Development Manager

Job Title: Business Development Manager Salary: £35,000 pa base salary plus bonus, Plus Car Allowance Location: Hertfordshire based role with weekly office attendance (one day working from the office, 4 days visiting clients) Benefits Bonus scheme 10% Car allowance £430 per month 23 days annual holiday Pension scheme Job Summary The Business Development Manager (BDM) is responsible for driving distribution and rate of sale across specialist retail accounts and expanding market presence within the UK specialist retail sector. The role focuses on achieving and exceeding sales targets while developing strong customer relationships and ensuring consistent execution of sales plans including product listings, merchandising, in store marketing, and staff training initiatives. Key Responsibilities Develop and open new specialist retail accounts across the UK Deliver agreed sales targets and KPI’s including distribution, merchandising, marketing initiatives, and staff training Develop and implement effective sales strategies and territory plans Support new product launches and seasonal initiatives through in store activity Conduct regular field visits to support retail accounts Monitor competitor activity and identify market opportunities Identify new business opportunities and emerging trends Build and maintain strong relationships with customers and stakeholders Create compelling sell in presentations for new launches Ensure accurate sales forecasting & reporting Collaborate with marketing teams to align sales activity & relevant departments Manage budgets & expenses effectively Resolve escalated customer issues and maintain high levels of customer satisfaction Requirements & Qualifications Experience within a sales role managing specialist retail accounts Experience delivering merchandising, marketing, and training initiatives Strong communication, negotiation, and interpersonal skills Highly organised and self motivated Strong emotional intelligence and relationship building skills Ability to demonstrate leadership qualities Strong analytical and commercial awareness Excellent organisational and time management abilities Willingness to travel frequently Bachelor’s degree in Business, Marketing, or related field preferred Good knowledge of Microsoft 365 Key Skills Leadership and team building Strategic planning Customer relationship management Self-motivation and initiative Problem solving and decision making Performance management and coaching Working Conditions Primarily field based with frequent travel Weekly office attendance for meetings and reporting Flexible working hours may be required