Field Marketing Manager - UKISA, DACH, Northern Countries
City of Edinburgh, Scotland
Posted 3 days ago
About the role
Company Overview
Centric Software is a global leader providing an AI‑enabled product lifecycle management platform for retailers, brands and manufacturers.
Responsibilities
- Develop, implement and optimize field marketing strategies and programs aligned with Centric Software’s business objectives to drive pipeline growth and customer engagement.
- Collaborate with sales teams to align marketing initiatives with regional sales goals and priorities.
- Design and execute efficient marketing lead‑generation programs (inbound and outbound) across all industries and countries, measuring ROI and campaign effectiveness.
- Plan and execute regional marketing tactics such as trade shows, conferences, webinars, seminars, and customer‑focused activities, handling logistics, promotions and post‑event follow‑ups.
- Build and nurture relationships with regional ecosystems to enhance market presence and brand visibility.
- Manage the field‑marketing budget, ensuring efficient allocation of resources to support business goals.
- Collaborate with cross‑functional teams (sales, marketing, product, etc.) to drive initiatives to completion.
Qualifications
- 3–5 years of experience in B2B SaaS field marketing.
- Degree in Marketing, Business School, or equivalent.
- Proven track record in planning and executing successful regional marketing programs.
- Strong ability to work independently and collaboratively within cross‑functional teams.
- Adaptable and thrives in a fast‑paced, changing environment.
- Proactive problem‑solver with a solution‑oriented mindset.
- Proficiency in marketing automation tools and CRM systems (e.g., Pardot, Salesforce).
- Strong collaboration skills and ability to work across international teams.
- Willingness to travel for events and activities.
- Experience managing vendor relationships and budgets.
- Languages: English required; proficiency in French or German is a plus.
Additional Information
- Home‑office based position; remote work with designated home office space is required.
- Occasional travel to support regional events and initiatives.
- Offices or coworking spaces may be available depending on location.
Location
France or UK.
Equal Employment Opportunity Statement
Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.
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