Growth Lead (Meta & Performance)

Role Overview I am working with a fast-growing D2C start-up in the food & drink space looking for a data-driven Growth Lead to spearhead their customer acquisition strategy. This is a pivotal role where you will own their largest performance marketing channels, with a specific focus on Meta, while also shaping the broader growth roadmap for our brand. Key Responsibilities * Meta Ads Mastery: Take full ownership of the Meta Ads account, managing significant budgets and driving efficiency through constant testing and optimisation. * Performance Creative Strategy: Collaborate with the creative team to develop high-converting performance assets, using data to iterate on hooks, formats and messaging. * Full-Funnel Growth: Oversee broader growth duties, including managing other paid social/search channels, landing page optimization (LPO) and retention touchpoints. * Data & Analytics: Monitor and report on key metrics (CAC, LTV, ROAS) to provide actionable insights to the executive team. * Strategic Planning: Develop and execute the quarterly growth strategy to meet ambitious scale targets within the food & drink sector. Requirements * Proven experience in a Growth or Performance Marketing role within a D2C environment. * Deep technical expertise in Meta Ads Manager and creative-led growth strategies. * Analytical mindset with the ability to interpret complex data sets and translate them into growth opportunities. * Entrepreneurial spirit comfortable in a fast-paced, high-growth startup culture. Nice-to-Have * Experience specifically within the food & beverage industry. * Familiarity with influencer marketing or affiliate programs as growth levers