Divisional Sales and Marketing Manager

(Generous salary plus car allowance plus Bonus)

Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support 40+ care homes across the North East and Scotland Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels.

This is a home-based role, with regular travel across North East and Scotland.

Required experience/qualifications

• A background in sales, marketing, and/or communications
• Previous experience managing a high-performing sales team
• Confident in using various reporting processes
• Experience analysing market and financial data, and presenting conclusions
• Full UK driving licence

Responsibilities

• Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
• Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors
• Strategic input into enquiry generation across the division
• Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas
• Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors
• Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes
• Maintain a good awareness of the market opportunities across the division
• Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges
• Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans
• Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos
• Support Barchester's ambitious new build programme to ensure occupancy growth in 3 newly opened homes
• Oversee social media activity for over 40+ care homes in the division.
• Demonstrate a clear focus on quality and customer experience

Rewards and Benefits

• Generous salary
• Competitive car allowance
• Access to a range of retail and leisure vouchers
• Free learning and development opportunities