Mandarin speaking Senior GTM Specialist-Reading

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Ref:23498

The Skills You'll Need: Mandarin, GO-TO-MARKET, product launch

Your New Salary: Up to £65k, depending on experience

Office based

Perm

Start: ASAP

Mandarin speaking Senior GTM Specialist-Reading - What You'll be Doing:

Core GTM Responsibilities?

Market Entry Strategy Design?

• Assist in developing end-to-end product launch plans, including market selection, pricing strategies (channel/promotional/regional pricing structures), channel planning, and promotion timelines
• Conduct deep analysis of UK/Ireland market demands to identify product differentiation points (e.g., technical advantages/scenario-based solutions)
• Develop competitive benchmarking models and produce sales toolkits (product USPs/KSPs, competitive comparison guides, user case libraries)

Cross-Department Collaboration & Resource Integration?

• Lead GTM processes by aligning resources across R&D, supply chain, marketing, and sales departments (e.g., marketing strategies, campaign scheduling)
• Design product training systems covering technical parameter explanations, scenario-based sales guid...