Senior Marketing Data Analyst (Direct Acquisition)

About The RoleTeam – Marketing & Digital Analytics Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. We are happy to discuss flexible working!Top 3 skills needed for this role:Advanced marketing analyticsStrong commercial judgementProven stakeholder influenceWhat this role is all aboutWe’re looking for a Senior Marketing Data Analyst who loves turning data into smarter marketing decisions. Working across our Health and Life businesses, you’ll dig into customer behaviour, media performance and digital journeys to understand what’s working, what isn’t and where the next opportunity lies. Your insight will help shape media strategy, audiences, creative, budget allocation and digital experiences, giving you real influence over how Vitality attracts and converts new customers. What you will be doingOwn the analytical interpretation of direct acquisition performance, connecting marketing investment and activity to leads, sales, customer quality and commercial valueIdentify the underlying drivers of acquisition performance by combining media, audience, creative, CRM, digital journey, sales and external market dataDevelop evidence-based recommendations on marketing budget allocation using econometrics, experimentation, historical performance and marginal-return analysisProvide an independent analytical perspective on audience targeting, bidding, campaign structure, channel mix and activation strategiesBuild a structured experimentation programme, defining hypotheses, test designs and success measures and translating results into clear next actionsStrengthen the use of first-party customer and sales data across marketing measurement, audience activation, conversion tracking and optimisationPartner with Vitality’s econometrics agency to challenge model assumptions, improve data inputs and translate findings into practical investment decisionsCoordinate reliable, automated and quality-controlled data feeds across media, customer and commercial data sourcesEvaluate creative effectiveness to understand how messaging, proposition, format and execution influence acquisition and conversion outcomesApply statistical, predictive and causal analytical techniques to improve targeting, measurement and investment decisionsWhat do you need to thrive?Strong experience in marketing analytics, marketing science or performance marketing, ideally within a paid-media environment.
Strong SQL skills, with experience using Python or similar tools to analyse marketing and customer data.
Good understanding of paid-media measurement and performance across platforms such as Google Ads, Search Ads 360 and Meta.
Experience combining CRM, customer, digital and media data to understand campaign effectiveness and customer behaviour.
Good knowledge of marketing measurement and statistical techniques, including experimentation, regression and testing.
Strong commercial and communication skills, able to turn complex analysis into clear recommendations on marketing performance, investment and budget allocation.
So, what’s in it for you?Bonus Schemes – A bonus that regularly rewards you for your performanceA pension of up to 12%– We will match your contributions up to 6% of your salaryOur award-winning Vitality health insurance – With its own set of rewards and benefitsLife Assurance – Four times annual salaryThese are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:Help you to be the healthiest you’ve ever beenCreate an environment that embraces you as you are and enables you to be your best selfGive you flexibility on how, where and when you workHelp you advance your career by playing you to your strengthsGive you a voice to help our business grow and make Vitality a great place to beGive you the space to try, fail and learnProvide a healthy balance of challenge and supportRecognise and reward you with a competitive salary and amazing benefitsBe there for you when you need usProvide opportunities for you to be a force for good in societyWe commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.About YouAbout UsWe’re incredibly proud to be recognised for the culture we've created — recently being named one of Glassdoor’s Best Places to Work 2026, and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards.
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.

We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.

Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.

Ready to find out if we’re the right fit for you? We can’t wait.Unable to show this video due to your cookie preferencesDiversity & InclusionAt Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives. Vitality’s approach to sustainabilityVitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-HybridIf we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.All LocationsLondonAll Locations is a required fieldAdvertising SalaryCompetitive + Bonus + BenefitsContract TypePermanentFunctionDigital & DataExternal Advertising End DateClosing Date:27 Nov 2026