Marketing Director

Job Description: Head of Marketing We have a brilliant opportunity within an award winning, growing full service digital agency who are looking for a forward-thinking  Head of Marketing to lead their digital growth and brand presence. You will be a strategic powerhouse, comfortable navigating the intersection of traditional performance marketing and the rapidly evolving AI landscape. Strategic Leadership: Own and execute the comprehensive marketing roadmap, managing substantial budgets and ensuring alignment with business KPIs. Omnichannel Growth: Oversee SEO, Paid Media (Search, Social, Display), and Affiliate programmes to drive high-quality traffic and conversions. Future-Proofing: Lead the  GEO (Generative Engine Optimisation)and  AI integration strategies to ensure we stay ahead of shifts in search behaviour and operational efficiency. Performance Analysis: Build and maintain monthly performance reports using  Google Data Studio (Looker Studio) , providing actionable insights. Conversion Excellence: Work closely with product/web teams on  Conversion Rate Optimisation (CRO)to streamline the user journey and increase onsite value. Stakeholder Management: Confidently pitch new strategies, budget increases, or creative concepts to internal stakeholders and external partners. Metasearch (Bonus): Manage or oversee Metasearch channels to capture high-intent traffic. Experience: Proven track record in a senior marketing role, ideally within a fast-paced environment. Experience in  Hospitality Marketing or Retail is a major plus, as is agency side experience Technical Literacy: Deep understanding of SEO and Paid Media mechanics. You don't need to be a coder, but you must understand how AI is changing the digital ecosystem. Expert-level ability to interpret data, manage complex budgets, and translate "marketing-speak" into business results. A natural curiosity for emerging tech and digital trends; You will be based in the Glasgow city centre office / hybrid. Generally this will be Monday - Wednesday, WFH but obviously at a senior level you may have to attend client meetings etc outwith those days. This is a full time, permanent contract. Our client are unable consider remote working.Gilchrist Recruitment Partnership are a specialist recruitment agency and recruiting partner within the Marketing, Digital communications/PR, Creative & Design and Advertising industry for Scotland, both agency and client side. If you are not currently living in Scotland, please explain/outline your plans and timelines for relocation to Scotland. We are a Scottish based recruiter who generally do not represent “remote” opportunities - thus you will be either living in Scotland or have solid plans to relocate. We aim to be an equal opportunities employer and are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or race. Unless clearly stated otherwise, the advertised position is a permanent contract.