Retail Media Manager

The Role: Join the Bacardi team at OMD EMEA, where Global Strategy, Client Leadership, and European Activation teams sit together across Programmatic, Social, Search, and Retail Media. This integrated structure creates a collaborative, high-performing environment with excellent opportunities for growth and cross-channel learning. As part of the Retail Media team, you will lead campaign outputs across key European markets, helping drive one of Bacardi’s fastest-growing channels as retailers become a major off-trade sales driver. The focus of the role is delivering incremental sales growth through closed-loop attribution and innovative Retail Media strategies. You will work across leading Bacardi brands including Bacardi, Martini, Patrón, St‑Germain, Bombay Sapphire, and Dewar's, partnering with major retailers and quick commerce platforms including Tesco, Carrefour, Sainsbury's, Kaufland, Intermarché, Deliveroo, Uber, and Glovo. Campaigns are activated through platforms including Criteo, Citrus, DSPs, and Meta across markets including the UK, Italy, France, Spain, and Germany, offering strong European exposure and opportunities to innovate from a central London hub. You have hands-on experience managing Retail Media campaigns across EU markets, ideally across platforms such as Criteo and Citrus, with knowledge of DV360 and Meta a bonus. You understand the Retail Media ecosystem, publisher offerings, and the rapidly evolving Quick Commerce landscape. You are highly organised, commercially minded, and confident managing budgets, finance reconciliation, campaign reporting, and client communications. You are a strong communicator with polished presentation skills and fluent written and spoken English. You can confidently explain programmatic and Retail Media concepts to clients and colleagues and contribute meaningfully to planning and performance discussions. You are also a collaborative team player who enjoys mentoring junior team members, building positive working relationships, and contributing to a culture where people enjoy coming to work. At OMD EMEA, we strive to deliver on our promise of ‘ better decisions, faster ‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely.