Head of Marketing

We represent one of the UK s market leading providers of AI-powered Digital Experience Platforms serving mission‑critical sectors like the NHS. Profitable, purpose‑driven, and privately & employee‑owned, they ve helped hundreds of enterprise organisations deliver outstanding customer and employee experiences.

They re looking for a Head of Marketing to own marketing end‑to‑end and play a critical part in the company s growth. You ll report directly to the Founder, influence senior business decisions, and play a key role in shaping the company s commercial strategy. There is clear, performance‑based scope to progress to CMO within circa 12 months, with senior management and board‑level input.

What You’ll Do Day‑to‑Day

• Own inbound digital funnels deliver high‑quality, sales‑ready leads
• Run outbound campaigns email, webinars, events tightly aligned with sales
• Track pipeline health, conversion rates, and ROI using insight to drive continuous improvement
• Translate complex, technical products into clear, executive‑level messaging
• Maintain and evolve the website and social presence, driving engagement, authority, and SEO
• Use HubSpot, Salesforce, LinkedIn, and other tools to execute, measure, and optimise campaigns
• Supervise and develop a Marketing Executive, with scope to grow the team and function

What You Bring

• Solid experience leading marketing for a small-to-medium B2B software or technology business (agency or in‑house)
• Proven ability to own the full marketing funnel and deliver measurable commercial outcomes.
• Confident, credible, and commercially minded able to operate with a solid level of gravitas alongside the founder, sales leadership, and senior stakeholders
• Strong hands‑on capability with HubSpot; experience with Salesforce and LinkedIn campaigns
• Excellent copywriting and content skills from thought leadership to lead‑generation assets

What They Offer

• Starting salary of £60,000 per annum, potentially slightly more for the perfect candidate (65), plus a potential KPI based OTE.
• Hybrid working (3 days in-office)
• Entry into an employee share scheme.
• Fast‑track progression to CMO for a high performer, with board exposure and strategic ownership
• Opportunity to build, shape, and lead a high‑performing marketing function
• Work with purpose - delivering real impact across the public sector