Marketing Manager UK

DescriptionPosition at WorldFirstAt Ant International, our mission is to become the world’s most trusted digital services connector, enabling businesses everywhere to participate and thrive in the global economy. By building technology that simplifies cross-border commerce, we help organisations of all sizes grow beyond borders and unlock sustainable global opportunities.This role sits within WorldFirst, our international payments platform dedicated to helping businesses move money around the world quickly, securely and transparently. Since joining Ant International in 2019, WorldFirst has accelerated its ambition to build one of the world’s most powerful platforms for international trade, combining WorldFirst’s trusted cross-border payment expertise with Ant’s global technology and digital solutions.About the role:We’re looking for an ambitious and entrepreneurial Marketing Manager to be responsible for planning and coordinating high-impact UK marketing programs.This role combines strategic planning with hands-on execution, high-level conceptual thinking, budget-backed creativity, and cross-functional, global collaboration.Responsibilities:Partner with the global marketing teams and external agencies to implement regional marketing programs aligned with commercial priorities and revenue targetsLocalise content and leverage multi-channel marketing, collaborating with the global team on paid, social, CRM, website, events, PR/media, and partnerships to strengthen brand awareness and drive new client acquisitionOwn the planning and execution of local marketing initiatives, including webinars, tradeshows, regional roadshows, executive roundtables, sponsored events, and other field marketing activities.Develop and manage local customer stories and testimonials to build credibility and support both brand and commercial objectives.Identify and manage local KOL and influencer opportunities to expand reach and strengthen engagement with target audiences.Support local PR initiatives and media opportunities in collaboration with internal teams and external partners/agencies.Support content requests from partnership and sales teams, creating and adapting materials that help drive partner engagement and commercial impact.Track and analyse marketing performance metrics to measure campaign effectivenessProvide data-driven recommendations for budget optimisation, ROI improvement, and future campaign planning.Requirements:5+ years of Marketing experienceExperience within the SMB financial, payments, SaaS, enterprise software or international ecommerce industry (preferred)Proven track record in achieving commercial outcomes across both online and offline demand generation, leveraging digital, social, events, and PR channelsData-driven and ROI-focused, with a passion or interest in financial services and/or paymentsExperience in brand/ content/ event marketing considered an advantageNaturally resilient and curious, with a team-oriented mindset and the ability to work effectively under time pressure within a matrix organisationYou thrive in high-growth settings and embrace the pace, ambiguity, and opportunity that come with themYou are comfortable with doing the bigger and smaller tasks, and you always keep momentum moving.