Marketing Campaign Specialist

The VacancyAbout IRIS Education IRIS Education is part of IRIS Software Group, one of the UK's largest privately held software companies. Our Education division serves over 12,000 schools and trusts globally, providing finance, HR, payroll, compliance, and school management solutions across brands including iSAMS, Every, IRIS Financials, and ParentMail.We're growing fast, and we're building the team to match.The roleAs Demand Generation Specialist, you will own the planning and execution of integrated marketing campaigns for the UK State education market, covering schools, academies, and Multi-Academy Trusts. Working closely with the Marketing Lead and Sales team, you will drive MQL and pipeline targets through well-crafted, data-informed campaigns that generate demand from both prospective and existing customers.This is a hands-on role for someone who combines strong campaign execution skills with a sharp analytical mindset.Key responsibilitiesPlan and deliver integrated demand generation campaigns across the UK State market, aligned to MQL, pipeline, and ROI targetsExecute account-based marketing activity targeting Multi-Academy Trusts and local authority maintained schoolsPartner with Sales to build a sustainable pipeline that directly supports revenue targetsMonitor and report on campaign performance, including email, landing page, and digital channel metricsPresent campaign updates and forecasts to internal stakeholders on a regular basisWork with the Marketing Operations team to maintain data quality, lead routing, and attribution accuracyCollaborate with Content, Product Marketing, and Events to deliver cohesive, on-brand campaign activityContinuously optimise channel performance based on results and insightAbout youYou are a campaign-focused marketer with a track record of delivering pipeline through integrated demand generation activity.You'll bring:3+ years in B2B demand generation or campaign marketingExperience delivering integrated campaigns across digital, email, content, and eventsA data-driven approach: comfortable analysing performance and making optimisation decisionsStrong collaboration skills, with experience working across Sales, Marketing, and external agenciesOrganised and detail-oriented, with the ability to manage multiple campaigns simultaneouslyClear and confident communication, with the ability to present performance data to stakeholdersBonus if you have:Experience in the education sector or edtechFamiliarity with ABM principles and executionMarketing automation experience (HubSpot, Marketo, or Pardot) and Salesforce CRMWhy join us?Own demand generation for one of the UK's most established education technology businessesJoin a team that is investing in its people, its processes, and its ambitionWork in a function where marketing is taken seriously and your campaigns have a direct and measurable commercial impactBe part of a growing team with real scope to develop your careerApply noIf you're a demand generation marketer ready to make a real impact in UK education, we'd love to hear from you.About IRISAs one of the UK’s largest privately held software companies, IRIS Software Group exists to simplify the lives of businesses, schools and organisations.IRIS provides software solutions and services that substantially enhance operational compliance, efficiency and accuracy, empowering the users of our technology to look forward with certainty and confidence.Over 4 million parents use our software to connect with their child’s school, 18% of UK employees are paid via an IRIS payroll solution, 50,000 SMEs use IRIS cloud bookkeeping and 21,000 firms rely on us for legislative compliance.Our operational software is the invisible but essential beating heart of our customers’ businesses, supporting them in a range of objectives, from maintaining legislative compliance to boosting engagement with stakeholders and enhancing productivity.It’s vital these mission-critical functions work first time, every time.That’s why IRIS helps businesses run the tough stuff, stay compliant and get operational tasks done right first time, every time – so they can focus on productivity and growth.IRIS is a company built on hiring the best people; our people are our greatest assets.They enable us to be the innovative, market-leading, and high-performing company that we are today.We’re delighted to be certified as a Great Place to Work and one of the UK’s Best Workplaces for Women.These accolades confirm that our employees have a consistently positive experience at IRIS, with the certifications considering employee wellbeing, diversity and inclusion, trust in management, effective communication and recognition/reward.IRIS is committed to engaging, rewarding and empowering our employees, and this is central to what we do.This is why we work to create an environment where employees feel like they are part of a team.Why work for IRIS? .vidcenter { display: flex; justify-content: center; } .videoContent, .videoContent iframe { min-height:325px; } @media only screen and (max-width: 768px) { .videoContent, .videoContent iframe { min-height:300px; } } The BenefitsGenerous holiday allowanceCharity / volunteering daysIncome protection insurance body.invert-text-links a:hover { text-decoration: none; } Life assuranceEmployee Assistance ProgramPrivate healthcare body.invert-text-links a:hover { text-decoration: none; } Enhanced maternity payAdditional discountschemesCycle to workscheme body.invert-text-links a:hover { text-decoration: none; } Developing your careerWe believe in creating a culture of engagement and reward to develop your potential and offer long-term career success. We do this by: .rotateDown { -webkit-transform: rotate(90deg) !important; transform: rotate(90deg) !important; } .rotateBack { -webkit-transform: rotate(0deg) !important; transform: rotate(0deg) !important; } Supporting our managers to be great leaders, providing inspirational management resources and offering dedicated management development training. .rotateDown { -webkit-transform: rotate(90deg) !important; transform: rotate(90deg) !important; } .rotateBack { -webkit-transform: rotate(0deg) !important; transform: rotate(0deg) !important; } Rewarding individual excellence through dedicated initiatives and Employee Awards for demonstrating our values. .rotateDown { -webkit-transform: rotate(90deg) !important; transform: rotate(90deg) !important; } .rotateBack { -webkit-transform: rotate(0deg) !important; transform: rotate(0deg) !important; } Offering regular training and development programmes tailored to each employee’s development needs and providing a commitment to a ‘learning culture’ which shares knowledge, best practice and our long-standing expertise between employees. .rotateDown { -webkit-transform: rotate(90deg) !important; transform: rotate(90deg) !important; } .rotateBack { -webkit-transform: rotate(0deg) !important; transform: rotate(0deg) !important; } We’re committed to a culture of continuous improvement and listen to our employees via regular feedback sessions and employee engagement surveys. .rotateDown { -webkit-transform: rotate(90deg) !important; transform: rotate(90deg) !important; } .rotateBack { -webkit-transform: rotate(0deg) !important; transform: rotate(0deg) !important; } Our employees love the colleagues they work with. We promote a positive environment where our people feel comfortable, make friends and support each other.Documents