Key Account Manager

Key Account Manager – Specialist Retail

London

Competitive Package + Bonus + Car Allowance

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The Advocate Group are proud to be partnering with a prestigious and highly respected luxury drinks business, known for its craftsmanship, heritage, and premium portfolio spanning both fine wine and spirits. With a strong reputation across the UK Off Trade, the business continues to expand its presence within luxury retail.

We’re recruiting for a Key Account Manager to take ownership of a portfolio of luxury retailers and fine wine merchants across London.

Responsibilities include:

• Build and maintain strong relationships with buyers and decision-makers across luxury retailers and specialist merchants
• Deliver sustainable growth in both volume and value in line with agreed targets and budgets
• Identify and secure new listings across premium wine and spirits portfolios
• Lead Joint Business Planning (JBP) processes with key customers to drive long-term partnerships
• Negotiate trading terms, commercial agreements, and promotional activity throughout the year
• Develop and execute impactful in-store activations, tastings, and seasonal campaigns
• Drive brand visibility and ensure best-in-class execution across retail environments
• Deliver engaging trainings, tastings, and masterclasses to trade audiences and retail teams
• Analyse market trends and competitor activity to inform commercial strategy

About You:

• Proven experience in a Key Account Manager or Business Development role within luxury retail
• Strong knowledge of the premium Wine and Spirits category is highly required
• Demonstrated success in driving commercial growth within high-end or specialist retail environments
• Confident communicator xwzovoh with the ability to influence both internal and external stakeholders
• Strong commercial acumen with experience in negotiation and joint business planning
• WSET Spirits qualification is advantageous
• Happy to travel across the UK for client meetings and events

If this role sounds like the perfect next step in your career, I’d love to hear from you.

The Advocate Group is a leading search and selection business providing top talent to the consumer products sector. If you’re interested in finding out more about our opportunities or how we can support your career, please get in touch