Senior Business Development Manager

We are seeking an ambitious and commercially driven Senior Business Development Manager to join a growing and dynamic B2B Events & Exhibitions business based in Central London.

This is an exciting opportunity for a results-focused sales professional with experience in events, exhibitions, conferences, or media sales to take ownership of revenue growth and build strong relationships across key industry sectors.

You’ll play a pivotal role in driving sponsorship, exhibition, and delegate sales, identifying new business opportunities, and developing long-term partnerships.

The Role:

As Senior Business Development Manager you will be responsible for:

• Driving new business revenue across exhibitions, conferences, sponsorship and event solutions
• Building and managing a strong pipeline of B2B sales opportunities
• Identifying and engaging prospective clients through outbound sales activity
• Developing relationships with senior decision-makers across multiple industries
• Managing the full sales cycle from prospecting through to negotiation and close
• Growing and nurturing existing client accounts to maximise revenue opportunities
• Working collaboratively with marketing and event teams to support campaign success
• Attending industry events, meetings and networking opportunities where required
• Meeting and exceeding revenue targets and KPIs

About You:

We are looking for candidates who have:

• Proven experience in B2B sales, business development, exhibitions, events, conference or sponsorship sales
• A strong track record of achieving and exceeding revenue targets
• Excellent communication, negotiation and relationship-building skills
• Experience managing complex sales processes and high-value accounts
• Strong commercial awareness and a proactive, consultative sales approach
• A self-motivated and driven mindset with a passion for winning new business
• Confidence engaging with senior stakeholders and decision-makers

What's on Offer for role of Senior Business Development Manager

• Competitive basic salary of £50,000–£60,000
• Attractive performance-based bonus structure
• Hybrid working model
• Central London office location
• Career progression opportunities within a growing business
• Dynamic, collaborative and entrepreneurial environment
• Opportunity to work on exciting B2B events and exhibitions portfolio

If you thrive in a fast-paced commercial environment and are passionate about building relationships and driving revenue growth within the events industry, we’d love to hear from you.