Sales Director, Retail Planning

Sales Manager (B2B Events) Basic up to: £45,000 On target: £61,000+ in your first year West London - 4 days per week in the office We are seeking an ambitious and commercially minded Sales Manager to join a growing events and business engagement company operating across multiple industry sectors. This is a varied, fast-paced role focused on developing client partnerships, driving commercial growth, and managing sales activity across a portfolio of high-level B2B events and networking experiences. The successful candidate will work across several projects simultaneously, managing the full sales cycle from lead generation through to account growth and long-term relationship management. The role would suit someone who enjoys consultative selling, building trusted client relationships, and working in a target-driven environment with clear commercial goals. The Role Managing and growing revenue across a portfolio of industry events and commercial partnerships Developing relationships with new and existing clients through a consultative sales approach Identifying new business opportunities through outreach, networking, market research, referrals, and industry engagement Managing multiple sales pipelines and maintaining consistent activity levels across several live projects Preparing forecasts, tracking opportunities, and maintaining accurate CRM records Working collaboratively with marketing, operations, and project teams to support successful event delivery and client experience Attending events and meetings to strengthen relationships, identify future opportunities, and support commercial growth About You Previous experience in a commercial sales, events, media, sponsorship, partnerships, or client-facing environment Proven ability to achieve or exceed revenue and business development targets Confident communicating and negotiating with senior stakeholders and decision-makers Strong relationship-building and consultative sales skills Comfortable managing multiple projects, priorities, and deadlines simultaneously Proactive, organised, and self-motivated with a strong sense of ownership Experience using CRM systems and managing sales pipelines effectively Positive, collaborative, and commercially aware, with a solutions-focused mindset This is an excellent opportunity for someone looking to join a growing business where they can make a real impact, build long-term client relationships, and contribute to the continued growth of a dynamic commercial events portfolio.