Territory Sales Manager - South Wales

At Mr Fothergill's Seed’s we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our websites and catalogues. We have a legacy of quality, a loyal customer base and are committed to inspiring and empowering gardeners of all levels.

We are a passionate team with a strong can-do attitude. We show respect to one another and are keen to innovate on our respective areas of expertise. We value agility, understand the journey our business is on and strive to add our unique mark onto that journey. We work hard but don’t forget to have fun. Our company purpose is “Helping Everyone Grow” and we extend that purpose to everything we do.

As a Territory Manager , reporting to our Head of Field Sales, and will have responsibility for selling Mr Fothergill’s product range to a wide section of outlets such as garden centres, hardware and DIY stores, pet and garden shops, farm shops and general stores while creating, building, and strengthening long-term relationships, and driving repeat sales and renewal revenue. You will be responsible for growing the customer base through personal prospecting within the region emphasizing relationship building and Mr Fothergill’s commitment to Customer First and quality of service before, during and after the sale.

Core Responsibilities:

• Selling to, reviewing and servicing an existing account base of around 150-200 customers consisting of garden centres, Hardware and DIY stores , looking for gaps and opportunities for business to grow market share within the existing customer base
• Focus on merchandising opportunities, growing core ranges, ensuring product visibility to achieve sales objectives
• Building and maintaining excellent customer and key account relationships.
• Proactively pre-empting the needs of key customers
• Range reviews/promotional activity – reviewing ranges regularly throughout the year, to ensure we are adding value to our customers’ business
• Providing accurate and prompt feedback regarding activity in your territory including competitor activity
• Attending promotional events

We are looking for someone who has a minimum of one year’s experience in sales or a customer-facing role, ideally within a horticultural setting, such as a garden centre, or consumer goods. You will be hands-on and demonstrate:

• Excellent communication and interpersonal skills
• Strong time management and the ability to effectively prioritise customer visits across the region
• Success in managing and growing existing accounts
• Attention to detail, and possess a strong work ethic
• A positive attitude, respect for others, and a willingness to contribute to continuous improvement are key
• The role requires regular regional travel, so a current UK driver’s license is essential
• An appreciation of gardening and growing from a business or personal perspective

The world of gardening should be accessible to all and it’s important that our teams reflect the diversity of our customers, ensuring that our products meet everyone’s needs. Therefore, we very much welcome applications from a diverse range of candidates regardless of background, gender, race, religious beliefs, disability, sexual orientation, or age. We’re ‘rooting’ for you!