Senior Business Development Manager, Branding

Senior Business Development Manager – B2B Events & Exhibitions (Hybrid) Location: Central London / Hybrid Working Salary: £50,000–£60,000 + Performance Bonus We are seeking an ambitious and commercially driven Senior Business Development Manager to join a growing and dynamic B2B Events & Exhibitions business based in Central London. This is an exciting opportunity for a results-focused sales professional with experience in events, exhibitions, conferences, or media sales to take ownership of revenue growth and build strong relationships across key industry sectors. You’ll play a pivotal role in driving sponsorship, exhibition, and delegate sales, identifying new business opportunities, and developing long-term partnerships. The Role: As Senior Business Development Manager you will be responsible for: Driving new business revenue across exhibitions, conferences, sponsorship and event solutions Building and managing a strong pipeline of B2B sales opportunities Identifying and engaging prospective clients through outbound sales activity Developing relationships with senior decision-makers across multiple industries Managing the full sales cycle from prospecting through to negotiation and close Growing and nurturing existing client accounts to maximise revenue opportunities Working collaboratively with marketing and event teams to support campaign success Attending industry events, meetings and networking opportunities where required Meeting and exceeding revenue targets and KPIs About You: We are looking for candidates who have: Proven experience in B2B sales, business development, exhibitions, events, conference or sponsorship sales A strong track record of achieving and exceeding revenue targets Excellent communication, negotiation and relationship-building skills Experience managing complex sales processes and high-value accounts Strong commercial awareness and a proactive, consultative sales approach A self-motivated and driven mindset with a passion for winning new business Confidence engaging with senior stakeholders and decision-makers What's on Offer for role of Senior Business Development Manager Competitive basic salary of £50,000–£60,000 Attractive performance-based bonus structure Hybrid working model Central London office location Career progression opportunities within a growing business Dynamic, collaborative and entrepreneurial environment Opportunity to work on exciting B2B events and exhibitions portfolio If you thrive in a fast-paced commercial environment and are passionate about building relationships and driving revenue growth within the events industry, we’d love to hear from you.