About the role
Four Corners is a leading UK distributor representing a growing portfolio of outdoor brands across categories such as apparel, footwear, and accessories. We are seeking a dynamic and commercially driven UK Sales Representative to lead and grow our B2B sales channel nationwide. This role is responsible for developing strategic relationships with key retailers, driving revenue growth, expanding distribution, and elevating brand presence across the UK market.
Salary: £40-50,000 + OTE plus package
Key Responsibilities
Sales & New Business Development
- Manage and grow sales across independent retailers, regional chains, and national accounts
- Develop and execute seasonal sales strategies to deliver against revenue, margin, and distribution targets
Account Management
- Build strong, long-term relationships with key retail buyers and stakeholders
- Conduct regular account reviews to maximize performance and opportunities
- Support retailers with product training, merchandising, and sell-through strategies
Brand Representation
- Act as the primary ambassador for multiple outdoor brands in the UK
- Ensure consistent brand presentation across all retail touchpoints
- Coordinate with marketing to support in-store activations, events, and campaigns
Forecasting & Reporting
- Prepare and manage sales forecasts and budgets
- Track performance metrics and provide regular reporting to leadership
Trade Shows & Events
- Represent the company at industry trade shows and events
Candidate Profile
Experience
- Proven track record in B2B sales, ideally within outdoor, sports, or lifestyle brands
- Demonstrated ability to scale B2B retail accounts to deliver measurable sales growth
- Proven ability to identify, prospect and convert high-value retail targets into long-term B2B partners
- Experience managing national retail accounts in the UK
- Strong understanding of the UK outdoor retail landscape
Skills & Attributes
- Excellent relationship-building and negotiation skills
- Self-motivated and comfortable working remotely
- Passion for outdoor pursuits is highly desirable
- Strong organizational and time management skills
- Proficiency in Excel and using CRM software, with aptitude for learning new digital tools
Other Requirements
- Full UK driving license
- Willingness to travel extensively across the UK
Why Join Us?
- Represent a broad portfolio of respected outdoor brands
- High autonomy and ownership of the UK sales strategy
- Opportunity to shape growth in a dynamic and expanding business
- Work within a passionate, industry-focused team
Application Process
- Interested candidates should submit a CV and covering letter by email to jon@fourcornersuk.com outlining relevant experience and interest in the outdoor industry.
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