Sales/marketing manager - Leidinggevende

Digital Performance Marketing Manager Role Purpose Own and drive the acquisition engine of the business, generating high-quality inbound leads and pipeline through paid media, website performance, and data-led decision making. This role is accountable for turning marketing investment into measurable pipeline and revenue, owning performance strategy end-to-end and holding agencies and sales team accountable to commercial outcomes. Core Skills Needed Strong experience in performance or acquisition marketing Proven ability to manage and scale paid media through agencies Strong analytical and reporting skills (HubSpot or similar CRM) Experience with website optimisation and CRO Commercial mindset with clear focus on pipeline and ROI Strong stakeholder and agency management skills Experience with copy writing for both paid and website channels Experience reviewing leads with CRM to understand how these progress through the funnel, and working with sales team to drive and improve our follow-up and conversions Core Responsibilities Acquisition Strategy & Funnel Ownership Own the end-to-end acquisition strategy across all paid and digital channels Manage performance from Click → Lead → Opportunity → Reservation not just top-of-funnel metrics Forecast lead volume, conversion, and pipeline contribution from marketing activity Continuously optimise funnel performance to improve lead quality and conversion Performance Marketing & Agency Leadership Own strategy and performance across: Paid social Paid search Other paid acquisition channels Lead and manage agency partners: Set clear strategy, targets, and direction Challenge performance and drive continuous improvement Hold agencies accountable to pipeline and revenue outcomes (not just CPL) Website & Conversion Rate Optimisation (CRO) Own website performance as a core acquisition channel Project manage new website build and ongoing improvements Define and deliver CRO roadmap: Landing page optimisation Conversion improvements User journey enhancements Ensure the website effectively converts traffic into qualified leads Data, Reporting & Commercial Insights (HubSpot) Use HubSpot to analyse: Funnel performance Lead quality and conversion rates Pipeline generated from new leads Build clear reporting on: Channel performance Campaign effectiveness ROI and pipeline impact Use insights to inform strategy, budget allocation, and optimisation Attribution & Performance Optimisation Own understanding of channel attribution and performance Identify where value is created across the funnel Ensure accurate tracking and data flow across all platforms Continuously optimise based on performance data Sales Alignment Define and refine what a qualified lead looks like (MQL/SQL) Use feedback from the sales team alongside data to improve lead quality and conversion Ensure marketing activity generates sales-ready opportunities Salary: 40,000 - £50,000