Sales Manager - Performance

Head of Sales | London Hybrid | £60,000 Basic + £90,000 OTE Are you a commercially driven sales leader who thrives on winning business while leading high-performing teams? We’re looking for an ambitious Head of Sales to take ownership of a flagship event portfolio, driving revenue growth, leading a talented sales function, and managing key strategic accounts within a fast-paced international business environment. This is a high-impact leadership role for someone who combines hands-on sales ability with strong people management experience. You’ll be equally comfortable closing major commercial deals, leading rebook strategy at live events, and coaching a team to exceed targets. The Role Lead and develop a team of sales professionals with varying experience levels Own the commercial strategy across a portfolio of large-scale international events Manage key client relationships and drive high-value revenue opportunities Lead from the front with a hands-on approach to sales and business development Oversee forecasting, pipeline management, pricing strategy, and performance reporting Deliver strong onsite leadership during live events and trade shows Drive floorplan strategy, rebook campaigns, and commercial growth initiatives Collaborate with senior stakeholders across marketing, operations, and leadership teams About You Proven experience in a senior sales leadership role Strong track record of both personal sales success and team management Experience working within exhibitions, trade shows, expos, or large-scale live events Confident managing complex stakeholders and high-value commercial conversations Skilled in pipeline forecasting, reporting, and CRM management Highly resilient, commercially minded, and target driven Able to motivate, coach, and develop teams while maintaining personal commercial ownership Comfortable operating in fast-paced, high-pressure environments What’s on Offer ~£60,000 basic salary ~£90,000 OTE ~ Hybrid working – 3 days in the London office ~ Career progression within a growing international business ~ Opportunity to lead a flagship commercial portfolio with significant revenue responsibility ~ Dynamic, collaborative, and high-performing culture If you’re a sales leader who enjoys balancing strategic leadership with hands-on commercial delivery — and you have the trade show or exhibition experience to match — we’d love to hear from you.