Inside Sales Development Representative

Overview New opportunity for a commercially driven and performance-focused Sales Development Representative (SDR) to join an established organisation that’s evolving into a modern, scalable SaaS and insight-led business . The company has been operating successfully for decades, is family-owned, and is arguably a household name B2B brand. The business is now entering a new growth phase, shifting from a traditional service-led model into a more product-led proposition powered by data and offering a SaaS model, with methodology and platform technology . Importantly: this is a brand-new SDR position within the company, which means this role has high visibility, real influence, and genuine scope to shape how pipeline is created, alongside the Business Development and Marketing team. As SDR, you’ll own the early stage of the funnel, qualifying inbound and campaign-driven interest, generating high-quality meetings, and ensuring opportunities are progressed cleanly into the Business Development team. You’ll work closely with leadership, marketing and sales, with direct exposure to what works commercially. Lead Qualification & Pipeline Development Maintain strong CRM standards, ensuring all activity and notes are accurately captured Meeting Booking & Sales Enablement Book qualified meetings for the Business Development Managers Support follow-up and re-engagement of warm prospects Run outbound sequences and proactive call/email outreach Use campaign insight and data to prioritise the right accounts and contacts Maintain consistent outreach activity to build reliable meeting output Tools & CRM Ownership Use enrichment/data tools (e.g., Collaborate with marketing on targeted outreach aligned to live campaigns Experience in an SDR/BDR role or similar commercial position Confident using HubSpot or another CRM (Apollo experience also welcomed) Resilient and proactive — comfortable with outreach, objections and consistent activity Motivated by progression and development (with interest in moving into BD over time) Hybrid: 3 days per week in office 26,000 - £34,000 basic plus £10k bonus (OTE £34,000 - £44,000 uncapped) Hybrid working + flexitime Hands-on training, coaching and shadowing On-site chef / restaurant-quality lunches provided Annual leave 25-30 days depending on length of service Sports and fitness allowance Private Health Insurance after 3 months Pension – after 3 months 5% of salary from company and 5% employee contribution. Life Insurance – after 3 months (4 times salary) Free car parking