Sales Development Representative

Sales Development Representative - Automotive SaaS

Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.

Location: United Kingdom (Hybrid or remote with quarterly travel to London)

Contract Type: Permanent

Salary: Up to £45,000 with OTE of £70,000

• Open doors with UK dealer groups and drive appointment generation through confident outbound prospecting
• Qualify and nurture opportunities across sales and aftersales teams within the automotive sector
• Leverage AI tools daily for prospect research, stakeholder intelligence and personalised outreach
• Build pipeline in a high-autonomy, scale-up environment with clear progression into Business Development
• Work with a rapidly expanding company serving over 75% of the UK's major dealer groups

Our client is a well known and rapidly expanding automotive technology and SaaS business based in London, but operating globally. They're looking for a motivated Sales Development Representative to generate new opportunities across the UK dealer ecosystem. If you have experience in outbound sales or automotive related environments, and are comfortable with warm prospecting and AI-powered outreach, this is an exciting opportunity to build a successful commercial career within a scale up backed by US venture capital.

The organisation is in an exciting growth phase, expanding its product suite through innovation and strategic acquisitions, and is backed by experienced US venture capital investors. They foster a culture of autonomy, accountability and commercial excellence, attracting self-directed professionals who are curious, resilient and entrepreneurial.

Position Overview:

As Sales Development Representative, you'll own outbound prospecting activity across target dealer groups whilst supporting the wider commercial team with pipeline generation. You'll conduct structured research on target businesses using AI tools to identify stakeholders, engage sales and aftersales leaders through multi-channel outreach, and qualify opportunities before booking meetings for the commercial team. This role is central to the company's growth strategy and offers a clear progression pathway into Business Development for high performing individuals.

Responsibilities:

• Build and manage outbound prospecting activity through warm calling, email outreach, LinkedIn engagement, trade events and referrals

• Conduct AI-powered research on target dealers to identify stakeholders, analyse profiles and tailor outreach based on revenue pain points

• Engage sales and aftersales decision-makers across dealer groups to generate qualified meetings and opportunities

• Qualify inbound and outbound leads, identifying genuine commercial opportunities for the wider sales team

• Use AI tools for prospect research, stakeholder intelligence, outreach preparation and competitive analysis

• Maintain accurate pipeline and activity data in HubSpot and provide reliable reporting on prospecting performance

• Build and nurture relationships across multiple buyer roles within target accounts

• Collaborate closely with the wider commercial team to refine messaging, improve outreach effectiveness and support revenue growth

• Manage follow-up activity with discipline and consistency across all prospect conversations

• Continuously improve prospecting approach based on feedback, performance metrics and market insight

Requirements:

• Experience in a similar role, ideally within automotive, SaaS or related sectors

• Confidence with warm prospecting across phone, email and LinkedIn channels

• Strong communication skills with ability to build credibility and rapport quickly

• Organised and disciplined approach to pipeline management and follow-up activity

• Demonstrated ability to work towards activity and performance targets in a self-directed environment

• Knowledge of automotive dealer operations, aftersales or OEM environments (desirable but not essential)

• Demonstrated use of AI tools in a professional context for research, outreach or sales preparation

• Proficiency with HubSpot or comparable CRM, with discipline around data hygiene and pipeline accuracy

• Self-directed, accountable, commercially sharp, resilient and coachable mindset

• Collaborative, curious and proactive approach to work and continuous learning

• Technologically fluent with willingness to embed AI into daily workflow

• Entrepreneurial outlook with ability to thrive in a scale-up environment

Benefits:

• Competitive base salary with on-target earnings up to £70k+

• 25 days holiday plus bank holidays

• Employer pension contribution of up to 6%

• Private Medical Insurance

Alongside this competitive benefits package, you'll join a high-autonomy environment where self-directed professionals thrive. You'll work alongside a collaborative, commercially sharp team that values curiosity, resilience and accountability, with clear progression pathways as the business scales. This is a role for someone who wants to make an impact in a fast-growing scale-up backed by experienced investors.

Hera recruits with diversity and inclusion at its core and continues to embrace, champion and recognise the incredible assets that come from working and collaborating with people from all walks of life. xwzovoh

We're here to support you every step of the way, so if you require reasonable adjustments during the application or interview process, please don't hesitate to reach out to us.

We'll guide you through how we're able to support you with your specific needs and will ensure a fair and accessible recruitment process for all candidates, without you having to disclose the details behind your disability or condition.