Store Manager - Manager

Job Title: Senior Store Manager Company: Thomas Pink Shirtmaker Limited Brands: Thomas Pink / Pink London Role Purpose The Senior Store Manager is responsible for driving the commercial performance, customer experience, and operational excellence of the Thomas Pink store. This is a highly sales-driven leadership role, accountable for delivering exceptional results through strong team leadership, premium client engagement, and flawless execution of brand standards. This role requires a proactive, hands-on leader who leads from the front, thrives in a fast-paced retail environment, and consistently builds a high-performance, client-led sales culture. Key Responsibilities Commercial Performance & Sales Leadership Own and deliver store sales targets and overall commercial performance. Drive key retail KPIs including sales, ATV, UPT, and conversion rate through exceptional service and selling behaviours. Maintain a strong trading focus with continuous awareness of performance, opportunities, and risks. Lead with a proactive, results-driven mindset and strong commercial accountability. Clientelling, CRM & VIP Development Build and execute a strong clientelling strategy to develop loyal, high-value customer relationships. Increase store data capture and CRM engagement to improve customer insight and retention. Target and develop VIP customers through personalised outreach and relationship management. Roll out and embed styling appointments to deliver personalised, appointment-led shopping experiences. Deliver regular in-store events to drive engagement, strengthen client relationships, and generate incremental sales opportunities. Service Proposition & Experience Development Build out and continuously elevate the store service proposition to deliver a premium customer experience. Lead the roll-out of made-to-measure services, ensuring full team capability and commercial confidence. Visual Merchandising & Commercial Presentation Ensure VM standards are consistently executed to drive sales density and maximise product performance. Use visual merchandising strategically to highlight key product stories and support conversion. Maintain a premium, aspirational store environment aligned with brand expectations. Local Business & Community Engagement Develop strong relationships with local businesses, hotels, and corporate partners to drive new customer acquisition and footfall. Identify and execute local partnerships, collaborations, and events to enhance brand presence. Leverage community engagement to support both CRM growth and store performance. Operational Excellence & Stock Management Ensure full operational compliance, stock integrity, and loss prevention standards are maintained. Work closely with warehouse and merchandising teams to ensure effective store replenishment and availability of key lines. Oversee all store operations including scheduling, payroll, and administrative accuracy. Leadership & Team Development Lead, coach, and inspire a high-performing, sales-driven team. Set clear expectations and hold the team accountable for delivering strong KPI performance. Foster a culture of energy, accountability, and continuous improvement.